If you’re a DadBod over 40 who has made some shit lifestyle choices and now struggling to lose weight, strengthen your body and eat and sleep better, this is for you!
Sound familiar?
You have been focussed on your family, career, kids or business and put your wellness last and now have your very own DadBod!
You now have a bunch of bad lifestyle habits that have resulted in dangerous extra fat, crap fitness, shit eating, binge drinking & poor sleep and these are impacting your health, work, life and relationships!
You know what you should do and have been in great shape before, but now need a simple, proven program to follow that will get you back in control of your health and wellness again!
If only you could follow a step by step program that has been proven to get results with blokes just like you, that won’t break the budget but will get you back on track with a no bullshit approach!
Because you know deep down that if you don’t follow a program and have some discipline and accountability, you will just throw all in the ‘too hard basket’ and walk way!
What if there was a way to Ditch your DadBod easily and take back control of your wellness again?
The truth is you don’t have to invest in a trainer, coach, nutritionist and then follow some crazy restrictive diet and exercise hard for hours each day to ditch your DadBod
You can Do It Yourself, easily and quickly just by following a straight forward proven step-by-step process that has work for hundreds of other DadBods just like you!
That’s why I’ve created
The Tough Love Intensive DIY program
A step-by-step solution for blokes over 40, who want to Ditch their DadBod, take back control of their wellness and live a long happy, healthy life surrounded by family and friends!
I’ve taken everything I’ve learned from coaching hundreds of guys through the 1:1 Tough Love Intensive program and packaged it up as a 12 week DIY program that you can work through at your own pace and get the results you want and deserve.
The overall outcome is a healthier, happier you back in control of your wellness forever!
The Tough Love Intensive DIY program
Isn’t about truck loads of confusing and conflicting information, endless tracking, counting, measuring & invasive coaching calls
You’ll be given a step-by-step action plan to clean up your eating, develop a regular exercise routine, healthy quality sleep, and a positive sustainable wellness mindset!
Mark Tonkin

“Mike’s approach made sense from the start. I had been watching his videos for a while and his down to earth approach just clicked with me. I didn’t need babysitting as I am self motivated and disciplined, I just needed a logical process to follow that I believed in and got the results I wanted. Now I understand what to do and how to keep my wellness for life!”
The TLI DIY program IS DIFFERENT because
It’s designed and proven to work for DadBods just like you with a holistic focus on wellness through FOOD, MOVEMENT, SLEEP & MINDSET ….it’s not just a diet and a few exercise tips!
YOU’LL BE ABLE TO:
Follow the proven TLI process with weekly videos, audios, information, and links in the comfort of your own home on any device 24/7!
See and feel results happening quickly as you step through the program and your body begins to respond as you take back control of your wellness!
Easily create a sustainable wellness program that makes sense for you and gives you the results you want and deserve!
Understand how to manage your own FOOD, MOVEMENT, SLEEP & MINDSET for life without needing ongoing coaching and motivation from others!
Confidently role-model your new found health & wellness to your family, friends, and work mates, and inspire your mates to follow your example and look after their physical and mental health!
HERE’S HOW IT WORKS

WEEK 1
- TLI Introduction, overview, and set-up for the program, including FOOD app, MOVEMENT planner & SLEEP tracking tools
- Goal setting, outcomes, and expectations planning
- Week 1 FOOD plan, macros, and setup
- Initial body weight, measurements, and photos
- Wellness mindset behaviors quiz
- Connect to Facebook Q&A coaching group
WEEK 2
- MOVEMENT program set-up and kick start
- Week 1 FOOD review and macro adjustments
- MINDSET checkpoint – wellness blockers & motivators
WEEK 3
- SLEEP tracking set-up and program plan
- Week 2 FOOD review and macro adjustments
- Week 1 MOVEMENT review and program adjustments
WEEK 4
- End of month FOOD, MOVEMENT, SLEEP review and adjustments
- Re-do body weight, measurements, and photos
- Live Facebook Q&A session with Mike

WEEK 5
- MOVEMENT focus on resistance training inclusion
- SLEEP focus on sleep hacks and strategies to improve quality
- FOOD focus on eating out, socializing, drinking, and food shopping
WEEK 6
- MOVEMENT focus on strength training programs, split routines, periodization, and injury management
- MINDSET focus on sustainability, resilience, and self motivation
- FOOD focus on minimizing preservative and processed foods
WEEK 7
- FOOD focus on macros’ review and WOE (way of eating) adjustments
- SLEEP focus on sleep measurement technology and additional hacks
- MOVEMENT focus on HIIT (high intensity interval training) inclusion
WEEK 8
- MINDSET focus on cold exposure and resilience training
- SLEEP focus on structured breathing and stress management
- Re-do body weight, measurements, and photos

WEEK 9
- MOVEMENT focus flexibility, mobility, and agility exercises
- MINDSET focus on meditation and manifestation
- FOOD focus on meal timings, IF (intermittent fasting), OMAD (one meal a day), and extended fasts
- Live Facebook Q&A session with Mike
WEEK 10
- MINDSET & Sustainability focus for FOOD, MOVEMENT & SLEEP to set boundaries for end of program
- FOOD focus on long term WOE (way of eating) post TLI that aligns with lifestyle and preferences
- MOVEMENT focus on travel, holidays, injuries strategies to minimize impact on planned exercise
WEEK 11
- MINDSET focus on stakeholder management and family/friends support to create wellness sustainability
- FOOD focus on supplementation and medication
- MOVEMENT focus on exercise alternatives and benefits
- SLEEP focus on improvements and sustainable sleep practice for maximum sleep quantity and quality
WEEK 12
- Final body weight, measurements, and photos
- Sustainability plan with FOOD, MOVEMENT, SLEEP & MINDSET commitments
- Final live Facebook Q&A session with Mike
- Graduation, program close out, and feedback
YOU’LL ALSO GET ACCESS TO THESE EXCLUSIVE BONUSES
A dedicated Tough Love Intensive DIY private Facebook group where I will answer your questions, provide regular extra coaching, tips and info and you can meet other blokes on the same journey as you
A TLI resources cheat sheet, with direct links to any recommended products, supplements, downloads or shiny toys! No need to go hunting – all the proven products in one place for easy access
A complimentary Cold Exposure & Structured Breathing module. This additional bonus module will provide information and guidance in how to apply cold exposure for physical and mental resilience & structured breathing for stress reduction, relaxation and improved sleep.
Imagine what life would be like if…
- You took back control of your wellness, Ditched your DadBod and got your body back into great shape again
- You regained the love and respect of your kids, partner and mates with some smart lifestyle choices that turned around your health and wellness
- You started to feel like you were 10 years younger, with more energy, clearer thinking and the life you deserved
- You saw a boost in your career or business as you achieved work V wellness balance and re-prioritized your lifestyle choices
- You looked in the mirror and were proud of the man you had become
THAT’S WHAT’S POSSIBLE WITH THE TOUGH LOVE INTENSIVE DIY PROGRAM
John Melia

“Being ex-military, I know what it’s like to be fit and healthy and train hard but there was a risk that I would injure myself with that approach at my age and stage. The TLI program took me through the process week by week & step by step, and forced me to learn the process and do things right!
I am now in the best shape of my life since my days in the Marines and will stay this way forever!”
GET STARTED TODAY AND RECEIVE
The complete Tough Love Intensive DIY program (VALUE: $970 )
You’ll get access to:
- Your complete Tough Love Intensive DIY course accessible on any device 24/7 delivered weekly for 12 weeks
- Weekly instructional videos covering the upcoming week’s FOOD, MOVEMENT, SLEEP & MINDSET step by step activities and plan
- Weekly Information cheat-sheets with tips, tools and techniques to support your DIY program
- Weekly audio podcasts & video tutorials on specific topics, exercises or program elements
- Weekly resource links for easy access to any tools, downloads, apps & shiny-toys that will support your TLI program
- Ongoing access to all weekly content, to allow you to re-visit and review any elements of your 12 week program
PLUS
A dedicated Tough Love Intensive DIY private Facebook group where I will answer your questions, provide regular extra coaching, tips and info and you can meet other blokes on the same journey as you
A TLI resources cheat sheet, with direct links to any recommended products, supplements, downloads or shiny toys! No need to go hunting – all the proven products in one place for easy access
A complimentary Cold Exposure & Structured Breathing module. This additional bonus module will provide information and guidance in how to apply cold exposure for physical and mental resilience & structured breathing for stress reduction, relaxation and improved sleep.
THAT’S A TOTAL VALUE OF MORE THAN $970
BUT YOU CAN GET STARTED TODAY FOR:
$247 USD

So who am I to be telling you how to Ditch your DadBod and live a long happy & healthy life?

A few years back I was a fat, lazy career focussed alcoholic, eating shit food but believing I was clever and successful. My background was fitness and wellness and in my 20’s I owned several Health Clubs in Australia and as a certified trainer, I worked with clients daily. But as I got older my priorities changed and I was focussed on my family, career and being successful and let my health and wellness slip away until I had normalized being fat, lazy and drunk most days!
Deep down I knew my kids, family and career deserved better, so age 50 I made the decision to go cold turkey, clean up my act and get healthy.It wasn’t easy, but with a disciplined mindset, the right eating plan, the right training and some decent sleep I’m got myself back to the best shape of my life. Based on my own experience, I developed the DadBod formula that just works and has now helped thousands of blokes transform their health, wellness and life. As a coach, trainer and motivator, I strongly believe in a no bullshit Tough Love approach. We all have stories and baggage that needs to be acknowledged and respected, then worked around or through with relentless discipline.
Steve Wiideman

“ I was a typical over achieving entrepreneur focussing all my energy on growing my business and supporting my family and kids, but I forgot about my health and wellness. When I started the TLI program I was in a wellness funk and unfit, fat and unmotivated and I needed som clear direction and tough love discipline to kick start me. Now I have taken back control of my wellness, business is booming and I feel 20 years younger!”
Getting started is risk-free with the TLI DIY 14-day money-back guarantee

Simply complete the first 3 weeks modules of the Tough Love Intensive DIY program and if you are not entirely convinced you are on the right track and will get the results you want – you can receive your money back, no questions asked!
Got questions?
Here are some questions DadBod’s have asked before saying “shit, yeah!” to the Tough Love Intensive DIY program
1.Is there flexibility to adapt your program to my own lifestyle?
Everyone is different and the great thing about the DIY program is that you are in control and can start, pause or modify at any time depending on how this fits with your life and commitments
2.I have tried everything – why is this different?
Then you would understand how important it is to have a program that gives you results and you are not let down again! The Tough Love DIY program is proven over and over to work for blokes just like you, who simply followed the process week by week. Its not magic but its bloody good and every DadBod who has gone through it gets results!
3.What if I have a restriction or medical condition – is this program for me?
Absolutely! You may need to modify some of the recommendations to align with advice from your trusted health professional, however the core FOOD, MOVEMENT, SLEEP & MINDSET principles will remain the same
4.I am not sure if I am a DadBod – is this for me?
The word DadBod is simply my wanky word that describes blokes over 40 who have a bunch of wellness conditions from shit lifestyle choices. Often they have been focussing on their career, family & kids and forgotten about their wellness. This results is poor eating and drinking, minimal or no exercise, shit sleep quality and lack of wellness motivation – sound like you?
5.Can I go back through the course and access all the information?
Sure can!
You have unlimited access to all the program info and support group for the 12 weeks and then your monthly admin fee will give you access for life for as long as you want information, support and coaching.
Getting started is risk-free with the TLI DIY 14-day money-back guarantee
$247 USD

Terry Warren

“I was unsure at first and had lots of questions about the program. Everything checked out and Mike was completely transparent about what was included and how much I would need to DIY!
I went in with confidence and clarity that this would work if I committed to following the process step by step and keeping myself moving forward. The videos and podcasts motivated me through and gave me the understanding I needed to keep going”